By Tom Lauer
Pay per click advertising is just one of many advertising
mediums in use today to market various products and services on
the internet. There are many pay per click search engines with
the best known being Google Adwords, MSN Adcenter,
Miva,Searchfeed, Marchex Adhere, ABC Search, 7search, and
Search123.
Most people who start out with a new venture and have a
product or service to sell will go directly with the most
advertised way to market their wares. This is completely
normal.The problem is that with any advertising medium, you
must thoroughly understand the way this medium works. If you do
not, you might find yourself running down the street screaming
while pulling on your hair. Wow, what a sight !
Keyword research is probably the most important aspect to
a successful PPC campaign. You must use a keyword tool which
most search engines supply for free. These keywords must
pertain directly to your wares. Using these tools will tell you
how many people are looking for your type of product and how
much competition you will have. Another thing these tools will tell you is approximately
how much money you can expect to pay every time someone clicks
on your ad. Don't worry so much about that at first. You can
tackle that when you set up your campaign by changing
variations of your keywords and getting the bid prices to where
you feel comfortable.
If you want the ultimate keyword tool, I highly recommend
a product called "Market Samurai". This is a product that does
alot more than keyword analysis, but I believe the keyword part
of it is free and will remain that way. They show you how to
choose your words and phrases, then drill down alot further to
highly target your niche. This is extremely important and will
save you a ton of time, money and aggravation in the long run.
The next most important step in advertising this way is
the ad itself. If the ad does not work, you have nothing. Start
by studying other ads. Go to Google search and type in your
keywords. Look at the ads listed to the right. The ones in the
top three positions are there for only two reasons. One is how
much they pay for clicks and the other for the quality of there
ad and the amount of clicks they are getting.
Do these ads grab your attention? Are they following the
old AIDA rule? That is Attention, Interest, Desire and Action.
Your headline is the most important part of your ad. It is what
will determine if the reader will read the rest of your ad.
This where you should spend most of your time writing it.
Interest is where you entice your reader, maybe offer them
a something of value. You want them to read on.
Desire is where you include your most important benefit.
Show them what you can do for them, solve their problem with
your product or service.
Action is where you tell your reader/prospect what to do
next. This a call to action. "Follow These Steps", "Go Here
Now", "Don't Miss Out".
After you met these goals, submit your ad and get that
campaign going. Create a variation of the ad and submit that
also. After a day, delete the weaker ad and submit another
variation. Do this on a regular basis to get the very best ad
in front of your future customers.
If you would like the perfect step by step videos on how
to achieve top Pay Per Click results, then -Click Here!
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My name is Tom Lauer. I am a one year "newbie" who stopped chasing all the fantasy get rich quick schemes and got serious. Join me on my trip down the road of doing it the right way.
http://bestpowerincomebuilder.com/
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