Calling All "Newbies" Part #1, An Overview

By Tom Lauer

How does a "newbie", begin the journey of starting his or her online business? This a question for the ages. There are several parts to the answer. First and foremost you must have a product or service to sell/promote. After that, you must determine if there is a market for your product. Then you must determine how much competition you will be up against.

After you have selected a product or service, whether it is your own or someone elses, (afilliate), it is time to set up a website of some sort. This can be a Blog, a simple squeeze page, or a full blown website with multiple pages. You can advertise someone elses website but this is not really the way to go if you plan on building a name for yourself, which is crucial. Also, you need to start building a list of people/prospects who have shown an interest in what you have to offer.

Ok, now that you have a website, you need to start advertising your product or service. This is where it really gets crazy. There are alot of ways to get your products in front of people's eyes. There are paid methods and there are free methods. The paid methods can be very tricky because there are a ton of companies on the internet that claim they will get you a lot of traffic to your site, but in reality they just take your money and you never see the traffic. I'm not saying there aren't good companies out there, but you really have to do your homework before forking out your hard earned cash or you will lose interest in no time. This is one of the many reasons only about five percent of online startups make it at all. Scary, Huh?

One example of a very good paid method is something called pay per click. This is an excellent way to promote your business, but if you are not thorougly familiar on all the ins an outs, then you will just be wasting your time and money. Now, like I said earlier there a many ways to promote your online business using free methods. These ways of advertising are excellent but will take time instead of your money. BUT... in the long run this is far and away the best way to go.

A few examples of these are Article marketing, press releases, you tube, my space, SEO, blogging and forums. All of these take time, but once you are set up and running, you need to develop a routine of what you will do on a daily basis and then you stick to that schedule and you will start to see results. I wrote this article to give just a simple basic overview of what it takes to start an online business. My next article and thereafter will be to introduce and explain in laymen's terms all the steps mentioned above.

Highly Recommended: BestPowerIncomeBuilder

Commission Blueprint

Pay Per Click Advertising

Pay Per Click Advertising Can Make You Or Break You.

By Tom Lauer

Pay per click advertising is just one of many advertising
mediums in use today to market various products and services on
the internet. There are many pay per click search engines with
the best known being Google Adwords, MSN Adcenter,
Miva,Searchfeed, Marchex Adhere, ABC Search, 7search, and
Search123.

Most people who start out with a new venture and have a
product or service to sell will go directly with the most
advertised way to market their wares. This is completely
normal.The problem is that with any advertising medium, you
must thoroughly understand the way this medium works. If you do
not, you might find yourself running down the street screaming
while pulling on your hair. Wow, what a sight !

Keyword research is probably the most important aspect to
a successful PPC campaign. You must use a keyword tool which
most search engines supply for free. These keywords must
pertain directly to your wares. Using these tools will tell you
how many people are looking for your type of product and how
much competition you will have. Another thing these tools will tell you is approximately
how much money you can expect to pay every time someone clicks
on your ad. Don't worry so much about that at first. You can
tackle that when you set up your campaign by changing
variations of your keywords and getting the bid prices to where
you feel comfortable.

If you want the ultimate keyword tool, I highly recommend
a product called "Market Samurai". This is a product that does
alot more than keyword analysis, but I believe the keyword part
of it is free and will remain that way. They show you how to
choose your words and phrases, then drill down alot further to
highly target your niche. This is extremely important and will
save you a ton of time, money and aggravation in the long run.

The next most important step in advertising this way is
the ad itself. If the ad does not work, you have nothing. Start
by studying other ads. Go to Google search and type in your
keywords. Look at the ads listed to the right. The ones in the
top three positions are there for only two reasons. One is how
much they pay for clicks and the other for the quality of there
ad and the amount of clicks they are getting.

Do these ads grab your attention? Are they following the
old AIDA rule? That is Attention, Interest, Desire and Action.
Your headline is the most important part of your ad. It is what
will determine if the reader will read the rest of your ad.
This where you should spend most of your time writing it.
Interest is where you entice your reader, maybe offer them
a something of value. You want them to read on.

Desire is where you include your most important benefit.
Show them what you can do for them, solve their problem with
your product or service.
Action is where you tell your reader/prospect what to do
next. This a call to action. "Follow These Steps", "Go Here
Now", "Don't Miss Out".

After you met these goals, submit your ad and get that
campaign going. Create a variation of the ad and submit that
also. After a day, delete the weaker ad and submit another
variation. Do this on a regular basis to get the very best ad
in front of your future customers.

If you would like the perfect step by step videos on how
to achieve top Pay Per Click results, then -Click Here!
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My name is Tom Lauer. I am a one year "newbie" who stopped chasing all the fantasy get rich quick schemes and got serious. Join me on my trip down the road of doing it the right way.
http://bestpowerincomebuilder.com/